5 Mistakes To Avoid When Setting Business Goals

When you set the right goals for your business, it can really boost your success. However, did you know there are a lot of mistakes you can make when setting business goals?

If you set the wrong ones, it can actually damage the business, rather than help it. So, if you want to ensure your business goals are a success, below you’ll discover 5 mistakes to avoid when setting them.

1. Not Making Them Specific

One of the biggest mistakes you can make when setting business goals, is making them too vague. It’s crucial you make the goals as specific as possible if you want to make sure they are achievable.

A good example of a vague business goal is where you state you want to increase your profits. While this is certainly a great goal to have, it doesn’t exactly give you much to work with does it? Hey, we all want money, but HOW are we going to get it and WHAT are we going to do to get it? These are just some of the things you need to consider to break your goals down.

The more specific your goals are, the more likely you’ll be to achieve them.

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2. Setting Unrealistic Goals

Just as detrimental to your progress, is setting business goals that are unrealistic…gee, why is this so familiar to me?! You may have lots (and LOTS!) of great visions of where you want the business to go. However, you need to make sure they are realistic and easy to achieve…like only concentrating on ONE goal before moving on to the next. 🤔

You can make the mistake of both setting an unrealistic type of goal, as well as an unrealistic time frame for completion. The trouble with unrealistic goals, is that they can really damage productivity and motivation…and I think it’s safe to say most bloggers, or anyone starting their own business, have run into some of these challenges while building their business, myself included. If I wasn’t such a damn perfectionist about everything, I could be a hell of a lot further in my business growth! So if you don’t achieve them, you’ll become frustrated (and more frustrated!) and it could put you off setting more goals, or worse, not doing them at all.

3. Prioritizing The Wrong Things

Tee he! 😋 I guess it’s okay to make fun of myself…sometimes anyway. It’s a common mistake for businesses to set any old goal, without really thinking about whether they need it. The key to effective goal setting, is to prioritize your goals and that’s definitely been a huge hurdle for me! Like does that fuzzball REALLY need to be picked up of the floor right now while I’m trying to work? Which then sets the stage for, well, maybe I should just get the vacuum out real quick and…yeah, you know where this is going! But you know what really sucks?? Is I KNOW this, but yet I STILL do this some days!!! Ugh!! 😣

Anyway, think about the areas of the business which need the most work or improvement. While you may want to expand overseas for example, is the business ready? I just threw that out there as an example, but you get the gist of it.

You’ll need to make sure your company at home is performing well before you even consider expanding overseas. Before planning to expand, set goals to improve your existing business so that when it does come time to expand, you can focus your efforts on that, rather than having to deal with issues at home too.

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4. Failing To Review Them

Setting goals is just one part of the process. However, you also need to make sure you review them frequently. Without reviewing your goals, you’ll have no idea whether or not your efforts are paying off.

It’s important to regularly review and track the progress of your goals to determine whether any changes need to be made.

5. Not Being Prepared For Failure

Finally, you need to understand that just because you’ve set yourself business goals, it doesn’t mean you’ll achieve them. In fact, failure is pretty much guaranteed at some point. Yep, been there…many times.

It’s through your failures that you learn how to succeed. So, set your goals and be as realistic and specific as you can, but don’t assume everything will run like clockwork. Be prepared for failure and then be ready to come up with an alternative goal if something does go wrong.

These are just 5 mistakes you can make when setting business goals. By learning from these mistakes, you’ll have a much higher chance of succeeding and ensuring you actually fulfill the goals that you set.

Until next time,


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